Experience Mexico.
Then sell it.
A curated fam trip program designed exclusively for North American tour operators and travel advisors. No all-inclusives. No resort inspections. Real Mexico — culture, nature, community — operated by the people who run it every day.
Not a resort tour.
A real operations experience.
Why Hola Colega Fams exist
Most fam trips in Mexico walk you through hotel lobbies. Ours walk you through the actual experience your clients will have — with the guides, communities, and suppliers who make it happen.
Hola Colega is a B2B-only DMC based in Mérida, Yucatán. We design and operate ground programs across Mexico exclusively for US and Canadian tour operators and travel agents. No direct-to-consumer sales. No channel conflict.
Our fam trips are a direct window into how we operate — and into the Mexico that boutique, cultural, and nature travelers are looking for.
- Boutique and independent properties — not all-inclusive chains
- Hands-on experiences: birding, monarch sanctuaries, cooking workshops, textile tours
- Meetings with local guides, community operators, and specialist providers
- Full cost transparency — you see exactly where your clients’ money goes
- Hosted by Sofía Valencia (Trip Design) and Rubén Encalada (Product Development)
Tour Operators
US- or Canada-based operators who sell cultural, nature, or experiential Mexico travel and need a reliable DMC partner with firsthand product knowledge.
Specialty Travel Advisors
Independent agents or ICs focused on adventure, wildlife, gastronomy, or luxury experiential travel. You sell what you’ve experienced.
Niche Segment Agents
Advisors with specific niches — birding, butterfly migration, indigenous crafts, culinary, wellness — where destination depth matters more than price.
Operators Seeking a DMC Partner
Operators currently using a resort-focused wholesaler who want a ground operator aligned with responsible, community-respecting travel.
Five itineraries. One Mexico, many sides.
Each fam is designed around a distinct region and travel segment. Groups are capped at 10–12 participants to maintain quality of access.
Yucatán Cultural Fam
CDMX Foodie & Birding
Oaxaca Crafts & Cuisine
Baja Marine Wildlife
Monarch Butterfly Fam
New Destination
Copper Canyon · Chiapas · San Miguel — Insiders vote for the next Colega Fam destination.
Everything except your flights.
All fam trips are fully operated by Hola Colega ground teams. No outsourcing. No surprises.
Accommodation
Boutique and independent properties. Room category specified per itinerary. Single-occupancy option available.
Private Ground Transport
Airport transfers on arrival and departure. Private vehicle throughout — van or sprinter by group size.
All Meals
Breakfasts, lunches, and dinners at curated local restaurants. Purified water and snacks on vehicle.
Activities & Entrances
All activities and entrance fees in the itinerary. Equipment rentals where applicable (horses, snorkel gear).
Expert Field Staff
Lead guide, driver, and local specialist guides at each destination. All contracted directly by Hola Colega.
Taxes
VAT and all applicable national taxes included in the rate. No hidden fees.
24-Hour Support
Direct WhatsApp line to Hola Colega operations team throughout the program.
Trade Certification
Certificate of completion, destination briefing materials, and supplier contact list for post-fam sales.
Where’s the money going?
We share this breakdown with every proposal we send. It’s part of how we do business.
Every trip we operate distributes money through a specific chain of people and businesses. We map this in every proposal so operators and agents can speak to it with their clients — and so you know who your purchase supports.
The breakdown below reflects our typical cultural and nature program. It varies by destination and product type, and we share the specific breakdown for each fam you join.
| Category | % | Description |
|---|---|---|
| Actual Humans | 18% | Guides, hosts, specialists, and on-trip field staff |
| Mid-size Businesses | 70% | Independent companies (5+ employees) providing accommodation, transport, logistics |
| Communities | 5% | Rural and ejido-run attractions, sanctuaries, and cooperatives |
| Corporations | 7% | Large-scale properties where category requires it |
| Non-Profits | 0% | Variable — increases on conservation-focused programs |
| Government | 0% | Taxes already accounted for within the overall rate |
Colega Insider Program
For agents and operators who want priority access, discounts, and a sustained commercial relationship with Hola Colega.
Colega Insider
For travel professionals who sell Mexico beyond the beach and want direct operational access to a B2B DMC partner.
- ✓ 3 vouchers × $100 USD off any fam
- ✓ 10% discount from your 4th fam onward
- ✓ Last-minute fam access — up to 40% off
- ✓ Quarterly destination webinars (on-demand)
- ✓ Photo + video asset library per itinerary
- ✓ Preferred net rate access for FIT/group quotes
- ✓ 48-hour early access to new fam announcements
- ✓ Private channel (WhatsApp) with HC team
- ✓ White-label itinerary template access
Valid 12 months from acceptance date.
Fam Vouchers — 3 × $100 USD
Three individual credits, each worth $100 off any Hola Colega Fam trip. Valid for 12 months. One voucher per fam. Not combinable with last-minute deals. Unused vouchers do not roll over.
Last-Minute Fam Access — Up to 40% Off
Low-season and capacity-fill fam spots released exclusively to Insiders at least 4 weeks before departure. Announced in private channel first. Full payment required. Non-refundable.
Destination Webinars — Quarterly
Live and on-demand training sessions covering Hola Colega’s destination portfolio: Yucatán, CDMX, Oaxaca, Baja. Supplier briefings, seasonal updates, and itinerary Q&A. Recordings available 12 months.
Asset Library — Photos, Video, Supplier Sheets
Structured library of destination photos, video clips, and editable supplier fact sheets. Organized by itinerary so you can build your own sales materials without starting from scratch.
Preferred Net Rate Access
Insider members receive 5–10% preferred pricing on standard FIT and small group quotations from Hola Colega. Applied at the proposal stage. Valid for bookings made within membership year.
Deposit Credit on Cancellation
Cancel a fam at least 31 days before departure and your deposit converts to a future credit valid for 12 months — instead of being forfeited. Applies to fams of equal or greater value.
Why the model works.
Fam trips generate higher margins than standard FIT operations — and build a compounding pipeline of qualified agents.
Unit Economics — Sample Fam
Yucatán Cultural Fam · 5 nights · 10 participants
| Cost Item | Fam Rate (USD) |
|---|---|
| Accommodation (negotiated rate) | $1,875 |
| Curated meals | $1,250 |
| Private transport | $1,080 |
| Guides & field staff | $750 |
| Activities & workshops | $1,200 |
| Operations overhead | $800 |
| Total cost | $6,955 |
| Revenue (10 × $1,250) | $12,500 |
| Gross Margin | $5,545 · 44% |
Year 1 Program Targets
How we’re building this.
The program launches in phases to ensure quality before scale. Year 1 is intentionally limited to 4 fams and a closed Insider cohort.
Finalize 2 pilot fams + secure supplier agreements
Select Yucatán and Monarch Butterfly as Year 1 pilots. Negotiate accommodation, meal, and transport fam rates with boutique anchor partners. Set pricing and capacity.
First fam execution — Yucatán · 8 participants
50% from existing operator network (invited), 50% from new agent outreach. Full Hola Colega operations team. NPS survey and post-fam conversion tracking initiated.
Measure, adjust, confirm calendar
Analyze NPS scores, 90-day quote generation from fam alumni, and supplier feedback. Adjust pricing, inclusions, or supplier mix as needed before public launch.
Full calendar live + commercial applications open
Dedicated page live. 2027 calendar published: 5 fam itineraries. Open applications with qualification filter. Outreach to US/Canada trade press and consortia.
Colega Insider launches — closed first cohort
First 50 Insider memberships offered to fam alumni and qualified applicants. Asset library built. Quarterly webinar series begins. Preferred rate program activated.
6–8 annual fams · Canadian market focus · Trade show presence
Add Oaxaca and Baja itineraries. Develop specific Canada-market program (USTOA/NTA). Consider dedicated fam coordinator role. Explore sister program for additional destinations.
Ready to experience
the Mexico you’ll sell?
Applications are reviewed manually. We select participants based on market fit, travel niche, and commitment to Mexico as a specialty destination.